Product Engagement Score: Definition, Metrics & Growth Tips

The Product Engagement Score (PES) quantifies user interactions by integrating product adoption, stickiness, and growth into a single score. PES provides a comprehensive view of engagement, enabling you to assess performance, identify opportunities, and drive data-driven improvements. Tracking PES helps product teams measure impact, enhance user experience, and align with customer needs. In this article, we’ll explore why engagement metrics matter, how to define engagement, and how to leverage analytics for actionable insights and sustainable growth. What Is a Product Engagement Score? The Product Engagement Score (PES) measures how users interact with a product by combining 3 key engagement indicators: Adoption Rate: Tracks the average number of core events users engage with. For example, on an e-learning platform, this could mean the number of lessons completed per user. Stickiness: Indicates how frequently users return, calculated as DAU/WAU, DAU/MAU, or WAU/MAU. A higher stickiness