Jobs-to-Be-Done Interview vs User Interview: Key Differences
Most product teams conflate these two research methods, and it costs them. They schedule what they call “user interviews” but then probe into the underlying job the customer is trying t...
Source: User-Interviews
Most product teams conflate these two research methods, and it costs them. They schedule what they call “user interviews” but then probe into the underlying job the customer is trying to accomplish—and vice versa. The result is muddled insights that lead to features nobody asked for and products that miss the point entirely. Understanding what […]