Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

A new RTB House study flips the script on generational spending stereotypes, finding Gen Z lingers in the research phase far longer than older shoppers—even as they plan to spend more in the future.

By · · 1 min read
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Source: Fortune

A new RTB House study flips the script on generational spending stereotypes, finding Gen Z lingers in the research phase far longer than older shoppers—even as they plan to spend more in the future.

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