Apple says F1 streaming already exceeds everyone's expectations

Apple's exclusive deal for US broadcast rights of Formula 1 was a big shift to streaming from ESPN's cable coverage of the past, but after the first race (the Australian Grand Prix), it seems to be going well. "The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations," Apple VP Eddy Cue told The Hollywood Reporter.  Apple didn't give any ratings or other details, but we can glean some clues from previous data. Last year, ESPN said the Australian GP averaged 1.1 million viewers, way up from the previous record of 659,000 in 2019. If Cue's comments were accurate, that means Apple TV's audience was above that, which would be impressive considering that it's a streaming-only service.  When Apple's Formula streaming deal was first announced, F1 CEO Stefano Domenicali was bullish on the deal. "It will allo